NEW Virtual reality is no longer some fanciful dream. The technology is real and growing – and is poised to revolutionize marketing. By Sara Lavenduski REALITY E 86 ADVANTAGES • APRIL 2017 very year, 3,000 four-year U.S. colleges and universities desperately vie to get noticed. From mass direct-mail cam-paigns and traveling admissions counselors to state-of-the-art student centers and plush dormitories (cinderblock walls and communal bathrooms no more), the competitive university market is brimming with institutions spending millions of dollars and man hours in an effort to attract students to their halls. But how well is that money being spent? People throw away mailed flyers, miss college fair tables, and only become aware of new buildings if they visit the school’s website or go on a tour. What if there was a way to cast a wider (even global) net that has the potential to attract more serious prospects?