IBM Exec Shows How Digital Disrupters Thrive by Resetting Corporate DNA IBM Corporation’s Chief Innovation Officer Bernard Meyerson had a simple message for students at a panel discussion at Miami Dade College: Adapt, or get run over. “The most important thing to know is that you will never stop learning and the world won’t stop changing,” said Meyerson, who was a featured speaker for the Mike Fernández Global Leadership Series at The Idea Center. Meyerson addressed a packed audience in a wide-ranging presentation titled “Creating Innovation: DNA in Global Organizations,” which emphasized the necessity of digital adaptation to keep businesses viable in a rapidly changing market. The 37-year IBM veteran led the presentation with a look at how “digital disrupters” have completely altered the face of traditional business models. “Today’s most successful taxi company – Uber – owns no cars, Facebook owns no content and AirBnB owns no properties,” Meyerson said. “Data is the new oil.” Meyerson has witnessed the development of the digital revolution from the ground up during his storied career at IBM. He began as a research scientist for the computing giant in 1980, where he contributed to the development of silicon germanium, a key component in the advancement of wireless technology. Meyerson said he has had at least seven career changes, often taking on new roles for which he had no professional training. That is why he said learning from experience, staying on top of trends and teamwork are fundamentally connected with his own success. Upcoming speakers for the Mike Fernández Global Leadership Series include Donna Hrinak, president of Boeing Latin America, and Eduardo Coello, group executive of Visa, Inc. for Latin America and the Caribbean.
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