Commercial Integrator Custom ebook 0214 : Page 4

taking a shot WATCH AVITECTURE’S BILL APTER EXPLAIN HOW CONTENT DISTRIBUTION IS HANDLED. WATCH AVITECTURE’S BILL APTER ON WHY PLANAR PRODUCTS WERE CHOSEN. Encapsulating ‘Everything That’s Beautiful’ The National Geographic Society, which is celebrating its 125th anniversary, enjoys seemingly limitless high-defi nition video imagery of the natural world. It wanted to celebrate that universe of content with displays at the National Geographic Museum in Washington, D.C. The task, in a nutshell, for the video editor? “We said to her, ‘Show us everything that’s beautiful in the world,’” says Thomas Oelberger, one of the museum’s exhibit designers. Even with access to a ton of great content, there still remains the creative and technological challenge of how best to present it. An unconventionally shaped Planar video wall that visitors encounter almost immediately upon entering the exhibit, designed by Sterling, Va.-based integration fi rm Avitecture, seems to meet that challenge. Want More? Here’s the full article. 4 | Commercial Integrator Digital Signage eBook

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